In order to create a product line that was in sync with the rapidly evolving landscape of the health and fitness consumer market, we adopted a diligent data-driven approach. The paleo, crossfit and fitness supplement markets have skyrocketed in popularity, thus creating a crowded marketplace of homogenous products. Results from our competitive market analysis led to four new sub brands of The Perfect Paleo Powder product line:
To sell The Perfect Paleo Powder, we built a custom e-commerce website with a built in user friendly rewards gamification system and an affiliate program along with a native sister app which functions as a marketing tool to allow fitness professionals to sell the products using a commission-based system.
The app enables experts across fitness and nutrition industries to recommend product doses and customize them for their clients while not having to worry about inventory or shipping costs, as orders were directly shipped to their clients’ doorsteps.
Using a combined approach of social media marketing, digital advertising, affiliate advertising, influencer marketing, traditional PR and content creation, Eff Creative Group was successful in not only creating a brand, but in developing a MOVEMENT.
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