Shared Life, by Eff Creative

With mere weeks to go before being highlighted at the AIPAC Conference in Washington DC, Ezer Mizion enlisted our expertise to jump in and create a powerful campaign for the event.

Campaign

Branding

Non-Profit

Social Media

Trade Show

Marketing

Videography

Ezer Mizion is the world's largest Jewish bone marrow registry, saving lives globally.

At the 2018 AIPAC convention in Washington D.C., Ezer Mizion launched a powerful digital campaign called Shared Life. This campaign garnered the support of influencers including supermodel Bar Rafaeli, former Real Housewives of New York City star Heather Thomson, and political figures such as Israeli Minister of Education Naftali Bennet and Israeli Minister of Justice Ayelet Shaked.

Ezer Mizion is the only organization in the world to have an exclusive alliance with the Israeli Defense Forces (IDF) - giving the opportunity for all new recruits to be swabbed upon enlisting. This ensures the healthiest, youngest and most diverse jewish donor base for the ill around the world.

With thousands of heartwarming stories of successful bone marrow transplants and emotional personal encounters between donors and recipients, we put our expertise in storytelling to use.

As an honorary highlighted guest at AIPAC 2018, the Ezer Mizion booth was uniquely designed with life size cutouts of donors standing with their recipients accompanied by inspiring stories of heroism, survival and sacred bonds of past transplants. The Shared Life concept was simple - conveying the message that one person can literally share their life with another. To reinforce this message was a branded collection of videos, images, stories and more to cohesively communicate our life-sharing and life-saving mission.

With supporting creative and trendy hashtags such as #GetYourSwabOn, #EveryShareCounts and #ChoosetoShare, the #SharedLife campaign gained social appeal.

Our collective strategic creativity holds global resonance; and with it we were able to create a tangible and meaningful impact; contributing to the betterment of people's health, helping them lead a long and fulfilling life...forever shared with one another.

“Transforming the world’s largest Jewish bone marrow registry’s mission into a powerful campaign with global appeal was no easy task. This campaign is very deserving of the Big Apple Award for Global Communications.”

“Within the short period of time allocated, Eff garnered the support of thousands across the world including Israeli supermodel Bar Refaeli, Real Housewife of New York celebutante Heather Thomson and more. Now live, the #SharedLife campaign is generating awareness for the bone marrow registry and has a notable impact on saving lives across the globe.”

With mere weeks to go before being highlighted at the AIPAC Conference in Washington DC, Ezer Mizion enlisted our expertise to jump in and create a powerful campaign for the event.

Ezer Mizion is the world's largest Jewish bone marrow registry, saving lives globally.

With thousands of heartwarming stories of successful bone marrow transplants and emotional personal encounters between donors and recipients, we put our expertise in storytelling to use.

With supporting creative and trendy hashtags such as #GetYourSwabOn, #EveryShareCounts and #ChoosetoShare, the #SharedLife campaign gained social appeal.

Let’s create something together.

great

successful

memorable

different

great

Let’s create something

great

successful

memorable

different

great

together.